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Kayakomat
Stockholm
Website, Strategy, Content and Marketing
2021-2024
Kayakomat, a leader in automatic kayak and SUP rentals, operates in multiple countries including Sweden, Finland, Canada, Germany, France, Denmark, and Spain, with plans for further expansion.
Leveraging the latest smart lock technology, Kayakomat offers a seamless rental experience, allowing customers to book and access equipment anytime, enhancing outdoor adventures globally.
In this project, I developed the B2B franchisee website, mykayakomat.com, to serve as a central hub for franchise business interactions and resource sharing. Additionally, I managed multilingual content across four Instagram accounts, produced targeted B2C advertisements, and created marketing materials in four languages.
This comprehensive approach ensured effective communication and brand consistency across diverse markets, supporting Kayakomat's international presence and operational needs.
Planned, designed, and created the essential B2B franchisee website in WordPress to support operations.
Developed video and still image ads for both print and web platforms.
Managed four Instagram accounts in Swedish, German, Spanish, and French.
Organized and styled shoots, directed photographers and videographers, and personally retouched materials to maintain high quality and brand consistency.
Filmed and edited B2C and B2B campaigns, including B2B tutorials.
Produced B2B marketing content for four countries in Swedish, German, Spanish, and French.
Kayakomat, the world’s leading provider of automatic kayak and SUP rentals, operates across Sweden, Finland, Canada, Germany, France, Denmark, and Spain, with plans to expand further. Kayakomat uses the latest smart lock technology to offer a seamless rental experience, allowing customers to book in advance or spontaneously on-site and unlock their equipment at any time of the day.
In this dynamic setting, I was responsible for the strategic planning, design, and development of the B2B franchisee website, mykayakomat.com. This website serves as a central hub for business-to-business interactions, providing essential information and resources tailored to the needs of Kayakomat's franchisees.
I also managed and curated content for four Instagram accounts in multiple languages: Swedish, German, Spanish, and French. This multilingual approach was crucial in engaging a diverse audience and expanding Kayakomat's international brand presence.
My role extended to producing targeted video and still image advertisements for the business-to-consumer (B2C) market, optimized for both print and web platforms. All visual content was professionally edited and retouched in Photoshop, ensuring it met the high-quality standards associated with Kayakomat's brand identity.
Additionally, I was involved in filming and editing marketing campaigns and tutorials for both B2C and B2B audiences. These initiatives were designed to educate and engage Kayakomat's customers and partners about their products and services.
Lastly, I developed all B2B marketing materials for distribution in four different countries, available in Swedish, German, Spanish, and French, to ensure that Kayakomat's messaging was clear and accessible across these diverse markets.
This project highlighted my ability to effectively manage and execute digital marketing and multimedia production tasks, contributing significantly to Kayakomat's global business operations.
I'm a digital marketing and multimedia professional with a wide range of skills, including website development, social media management, and content creation in multiple languages. Here’s a snapshot of what I bring to the table:
Web Development: I've successfully built engaging webshops and membership platforms, focusing on both the technical side and user experience.
Product Development and Strategy: I'm skilled at guiding products from concept to launch, ensuring they align with overall business objectives.
Brand Identity and Graphic Design: I create strong brand identities and provide professional graphic design and copywriting, tailored to communicate effectively across different markets.
Multilingual and Multitasking: I'm comfortable managing projects in several languages and can handle multiple tasks simultaneously, adapting easily to various challenges.
Self-Driven and Organized: Largely self-taught, I approach my work with discipline, whether I’m flying solo or collaborating with a team.
Startup Environment Fit: I excel in startup environments that value creative freedom, where I can fully leverage my diverse skills to drive innovative and impactful projects.
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