Developing Kayakomat's B2B Franchisee Website and Multilingual Marketing Campaign

Kayakomat, the world’s leading provider of automatic kayak and SUP rentals, operates across Sweden, Finland, Canada, Germany, France, Denmark, and Spain, with plans to expand further. Kayakomat uses the latest smart lock technology to offer a seamless rental experience, allowing customers to book in advance or spontaneously on-site and unlock their equipment at any time of the day.

In this dynamic setting, I was responsible for the strategic planning, design, and development of the B2B franchisee website, mykayakomat.com. This website serves as a central hub for business-to-business interactions, providing essential information and resources tailored to the needs of Kayakomat's franchisees.

I also managed and curated content for four Instagram accounts in multiple languages: Swedish, German, Spanish, and French. This multilingual approach was crucial in engaging a diverse audience and expanding Kayakomat's international brand presence.

My role extended to producing targeted video and still image advertisements for the business-to-consumer (B2C) market, optimized for both print and web platforms. All visual content was professionally edited and retouched in Photoshop, ensuring it met the high-quality standards associated with Kayakomat's brand identity.

Additionally, I was involved in filming and editing marketing campaigns and tutorials for both B2C and B2B audiences. These initiatives were designed to educate and engage Kayakomat's customers and partners about their products and services.

Lastly, I developed all B2B marketing materials for distribution in four different countries, available in Swedish, German, Spanish, and French, to ensure that Kayakomat's messaging was clear and accessible across these diverse markets.

This project highlighted my ability to effectively manage and execute digital marketing and multimedia production tasks, contributing significantly to Kayakomat's global business operations.